Advertising Age - March Madness viewpoint
Detailed benefits to the new contract
Economic Impact - Short video
Overview of Contract
- What part of viewership will change, overall viewership, specific game viewership or both?
- Who does the new contract benefit, the consumer or the producer?
- Why did CBS want to change the deal?
- Will this impact your March Madness experience?
I think both parts of viewership will change. Making games available on more channels frees airtime a little bit, so there's more opportunity to show more games. On the other hand, some channels may not be available on different system, so that might decrease the audience.
ReplyDeleteThe contract benefits both consumers and producers, since CBS (as far as I understand) could not show all the games and was having a hard time making enough money to show the remaining ones. Now the games will be distributed between different channels, so they can put all games on air together and provide a variety of different commentators, commercials and so on.
I think CBS wanted to take some pressure off themselves while still being able to show the event.
It will not impact my March Madness experience, since I didn't have any idea what it was before this post :)
Both overall viewership and specific viewership will change. The fact that now all games will be shown to their full length, just on different channels. This would probably lead to an increase in audience.
ReplyDeleteThe contract will benifit consumer and producer alike. The consumer will be able to watch the game that they are specifically interested in the whole time. This would also benefit CBS and others because although their personal audiences may decrease slightly, overall there will be an increase in the audience watching March Madness.
It said that every year, March Madness was leeching around 100 million dollars from CBS, and they were not able to cover all the games. Giving the highlights disengaged potential audience, so they didnt tune in the early part of March Madness. Now with all the games available, they will be able to make more of a profit.
Nope. I don't really watch March Madness.
I think that while over-all viewership will rise,that major impact will be in the individual game viewership. The dedicated watchers who follow march madness religiously will continue to watch the games. the largest market I think will come from people (such as myself) who do not follow march madness closely. The new format will simplify the viewing of games, making it more likely that I would watch a game.
ReplyDeleteThe new contract will definitely benifit the consumer, home watchers who wish to see games. The studios of CBS TBS etc. will benefit as well since they will be able to show all of the games in depth. However, in the near future they will be competing for advertising dollars as CBS shows more games, yet TBS is paying more of the $770 million. This competition will probably not be of major consequence, considering the large amounts of money already involved in the game; however it could lead to an interesting problem if one of the companies is unable to make the payments.
CBS was under pressure because of the large number of games and the overwhelming cost. Having a way to split the cost and continue showing the game is a major benefit to them.
For me, probably not. With all the senior project stuff going on, chances of me having the free time to watch any of the games is slim.
Over all viewership will rise, but as said above the specific will have the greatest change. It now allows for all the games to be aired nationally, and they will be staggered. This means that rather than switching back and forth between games you will be able to see all and more games in their entirety. This affects specific viewership because people will be able to watch more games and give people who are not normally interested in March Madness the chance to watch. It benefits CBS and Turner because they will be airing all the shows on their channels and are airing the big games for the next 14 years, but it definitely benefits the consumer and the availability to watch more games. CBS wanted to change it because of the pressure with so many games to show and the cost. By splitting the cost and showing it benefits them greatly. It will maybe affect me. I don't ever watch, but if I come across it on one of the many channels I might watch.
ReplyDeleteWhen it comes down to it the stations will make more money, the people will see more games, and there will be more coverage. But wait? what is March Madness all about? It's about tradition! 64 teams have played in the tournament for who knows how many years. WHen you mess with tradition by distributing it away from CBS the viewers might get a little upset. They will get over it, get used to new system and all will be well. I kinda enjoy it all being on CBS because it's easy but I will be able to watch more games. I am glad the sweet sixteen and final four will still be on CBS.
ReplyDeleteGlad im probably the only one who watches the tournament in the class!! Peter
The only part of viewership I can see changing is that new viewers(like Karl said) may stop on a channel while surfing and watch a game. Devoted viewers will follow their games as they always have.
ReplyDeleteThis will benefit the producers most because of added commercials, new viewers and old viewers alike.
CBS wanted to change the deal because they weren't making the amount of money they wanted trying to show all of the games on their one channel. And it was a smart decision in my opinion.
I don't watch march madness either, so it won't have an impact on me in the least/
I think that the overall viewership will change the most. Since the games will now be available on more channels people will be more likely to stop and watch a game. This new arrangement will benefit the producers the most since they will be able to show more commercials. CBS was having a hard time keeping up with all of the games and they were losing money. It is smart to spread the games out from an economic standpoint. This setup will also benefit the consumer to a point because more games will be available for viewing. This change will not affect me at all. I never watch basketball on tv.
ReplyDeleteI don't think the viewership will change all that much, except that devoted viewers can watch all the games in their entirety. Also some people might be more likely to stop and watch a game since they are aired on several channels now. This will benefit the producers since they will have more time showing the games, with more commercials, and it will benefit the consumer because they can view all the games. CBS wanted the change because they could no longer afford the entire contract, so splitting it up benefits them greatly.
ReplyDeleteThis won't have any effect on me, I've never watched March Madness or really any basketball on tv.
Overall viewership will definitely change the most. There are more channels and more games for anyone to watch at any given time now. Specific viewershp will search out for the game they want no matter the channel. Specific viewers will at least have a higher chance that their game is on air at the moment though, which will ad to that viewership in the end as well
ReplyDeleteThe new contract benefits both the consumer and the producer. Consumers now have more access to watch games. A definite benefit. CBS benefits because they won't lose money. Turner benefits because people will have reason to wtch their channels. NCAA benefits because they get more money and sinse more consumers are speculated to watch then companies will be more willing to pay more to get ther ad on the air.
CBS wanted to change the deal to increase their profit margin. They were losing money and needed to make March Madness more profitable.
This will not change my viewership. will watch the same amount of games as always, just on multiple channels now.
Overall view-ship will change the most because of the accessibility of the game. The producers will have more income because they will be able to sell more commercial space. The spread will make the games gain more income because the accessibility will be more dominant. It will have no effect on me because i don't watch basketball on TV.
ReplyDeleteJoshua
I think there will be more viewer, but because there are more ways to watch, the viewers will be distributed among these channels and this could result in smaller audiences per channel. This benefits viewers because they now have easier access.
ReplyDeleteCBS had to do this for more money. They were able to find a way to make March Madness more profitable.
Both sides will receive benefits. I personally won't, I don't watch March Madness.
I can see an increase in viewers due to the increase of channels. As Josh said the producers will have more money due to more space that they will have to sell to for commercials. As for this impacting my March Madness experience all I have to say is I don't even know what March Madness is...
ReplyDelete-Luke K.
Ted
ReplyDeleteThere will be a huge increase in the viewershipp of March madness. They will appear nationally on well know stations. This will make the viewership rise. The viewing of all games will rise because they are scatering the games to make people able to watch as many games as possible.
The contract will benifit both the consumer and the producer. The consumer gets to procast the games and also play comercials that will cost tons of money to run. the producer gets some million dollar contract from the game.
CBS wanted to make March madness a more profitable operation. they wanted to be able to brodcast all the games.
March madness will be watched by alot more of people. It will make it more profitable and more famous for the next few years. MORE MONEY AND MORE VIEWERS
Zach
ReplyDeleteIn all honesty as a non basketball fan the number of channals the "march madness" games will be played on couldn't affect me less. If I were a basket ball fan, impaticular a fan devoted to a team that with out the multiple chanels wouldnt see "my" team play, I would be enthrolled with the abilaty to whatch my team as well as others comfortabley with out feeling like the basket ball scedual was confinded to a single time frame or two to three channals.
Kirsten
ReplyDeleteDue to having more channel, gives more viewers a chance to watch. The basketball fans will be pleased more but thoses who arent basketball fans wont care as much. The contract that CBS made, will benefit both the consumer and supplier. Thought Turner Broadcasting might not get as many viewers as CBS because of charging for channel. This will cause less new viewers. Though causing a profit with true viewers.
Presuming a fan has access to all four networks, he or she can customize their viewing to their preferences and switch from game to game whenever they choose. The broadcast windows will be basically the same as in the past, but will be staggered in such a fashion that a fan can essentially watch wall-to-wall basketball all day and all night.
ReplyDeleteI think with more channels there will be more viewers, and more accessibility as well. The increase won't effect me, since i'm not a enthusiastic basketball fan, but for the loyal fans it strengthens the number of viewers. CBS's contract is going to benefit both parties, both the supply and demand.
ReplyDeleteErin W.
more channels= more viewers, and the increase won't effect me cuz i couldnt care less about basketball. however for the avid basketball fanatic, the numbers will rise of viewers. and both sides will receive benefits.
ReplyDeleteCollege basketball is great, and is a good way to advertise to the target market, but I think spending millions of dollars to advertise at a basketball game is a waste of money. All advertising doestis make us want to go out and buy things we wouldn't have in the first palce. We are made to feel good about things that really should have never bought otherwise. People shouldn't let themselves get all hyped up about greedily spending when their money could be put to good use in so many other areas.
ReplyDeleteThough I don't watch the tournament, I think specific viewership will be changed the most.I think this simply because for the people who watch, the games will be broadcast on four different channels with staggered start times and allow for these people to watch more of the games for longer durations instead of short clips. I don't think having the games on more channels will affect overall viewing much because why would people that had no interest in watching it in the past be interested now? It may be easier to find the games, but it's not like they were unavailable or too difficult to find in the previous years.
ReplyDeleteThe new contract will benefit both the consumer and the producer, providing more games to watch for the consumer and less pressure on the producer. CBS wanted to change their deal to CBS was decrease the pressure on them due to the large number of games and the overwhelming cost. This contract allows them to split the cost and continue showing the games.
This contract will not have an inmpact on my viewing since I don't watch March Madness.
Overall viewership will definitely change the most. March Madness is tradition, messing with tradition is a very frowned upon thing to do. However, it could end up working for the best. This new contract will benefit both the consumers and the producers. It makes viewing more games more accessible.
ReplyDelete