With the NFL players and owners locked out, what will the U.S. do this fall? Will new markets open up? Will fans watch games with replacement players? What will advertisers do? Will companies promote on other shows? or will they stop promotion? What will the networks do?
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NFL advertisers
Post your opinion on what the possible loss of a NFL season will mean to the U.S. Economy
Ok, I'm like the worst expert on the topic, but even I realize NFL season means a lot to the US public. September to February, football games were the only thing we watched on weekend, and I bet a lot of people do the same. The NFL football can be replaced with college football, and college... well, either they're going to show more college games or put high school football in (lol, right), but it's going to suck. So... a lot of trouble for TV companies, since less money will go in for ads. Actual harm depends on how many people care about NFL and NFL only, which I don't know. I would not care much if they showed a movie every Sunday instead, but I know somebody who would not turn the TV on just out of sense of frustration over a no-football fall.
ReplyDeleteKate has it right. The loss of football will have a huge set back to the American Economy. The advertisements alone shown during the game brings in tons of money. But even past that the sales at concession stands help the food industry a ton as well. This means that if games aren't playing, then that food isn't being sold. I don't think that college football can hold up the amount of fans that still want to watch the games. Thought I do think that they will have a boost in ratings. Even though I really hate sports, I can still guess that this is what would happen.
ReplyDelete-Luke K.
Try to be more specific. Look beyond college football as the only savior for the void on weekends. Think globally and look at other markets that can fill the void or will be hurt with the loss of a NFL season.
ReplyDeleteWell, TV companies can call for some kind of new series to fill time, or create a Premier Sunday of new movies, but the viewers will still expect to see football there, I think.
ReplyDeleteThe NFL effects the whole american economy. There are the TV companies that show the games. The food industrynis affected, you have concessions and food at home. People buy food to eat while watching the games: pizza, chips, beer etc. The worst effect I see is the impact on the hometowns. People come fro all over to watch a game. The games bring out of town visitors which are a huge boost to a host city. That boost to the host city will help then also helps the economy of the state as well which then helps the nation's economy too. Football is not my favorite sport but even I enjoy the games and the impact they have on the economy.
ReplyDeleteIf the NFL did shut down how would everyone change to try and minime the impact? I don't think it would be college football. Those games are on saturdays for a reason and it can't be forgotten those athletes are students. Networks would have to find a replacement, New TV dramas can help fill some of the space but people like to watch sports. The networks will have to fill with whatever sports they can. I think there would be an increase in popularity with sprots like soccer and lacrosse. Everyone knows they exist but they are difficult to find on TV because we want football. However when a lacrosse game is put on or a soccer game instead a lot of people will start watching. At first they will be sitting on the couch complaining about it not being "as good" (think of how many times you sit on the couch watching a horrible show and complaining the whole time about how bad it is, but yet you have not turned the TV off) but eventually the public will grow a liking to the sport. Who knows maybe it will cause a culture change along with the economic impacts
The NFl and football alone are very important to The U.S. It is somewhat of a tradition to watch NFL games on Sunday. With that tradition gone, it is going to hurt the economy and really devastate the TV networks. I think they will switch over to college football games and maybe even air smaller college games on Saturday and have the big BCS teams play on Sunday to be the NFL's replacement. However, the NFL cannot be replaced completely. The NFL audience is different from those who watch college football, even though it's all football. Even movies or other shows cannot replace the audience lost with the loss of the NFL. Possibly this will create a complete new audience that dominates Sunday TV. Until then the loss of the NFL will hurt football audiences, TV networks, and consumer marketers who rely on the NFL to reach out to consumers.
ReplyDeleteLoss of NFL = BIG D$$$$RS lost
ReplyDeleteThe first thing I have to say to this article is that football wheather profetional or not will continue to be broadcast on major TV networks. This is the case due to both footballs large fan base and the massive amounts of money advertisments bring in. This said it is not the telivition networks that will suffer but the fans and NFL share holders. I wouldnt be surprized if this hole thing blows over and the NFL continues without a hitch.
ReplyDeleteNot having the NFL games to televise would be a huge hit for the American economy. Advertising is not the only thing that would be affected. People spend money on hotels, plane tickets, etc. while traveling to view the games live. Even food idustries may be affected since people purchase food to eat while watching the games at home. Restaurants such as sports bars are more likely to bring in more money on the days when the are big games being televised. I think the market will recover though even if there are no NFL games. Necessity is the mother of invention. Companies will eventually learn to adapt and life will continue normally.
ReplyDeleteJust to play devils advocate: I actually think this could have a good impact in some respects. A company that will spend $10 million in advertising for TV, will now have $10m for anything else; whether it is different advertising, or new products. The whole idea behind America is to adapt and experiment. The companies which are truly entrepreneurs within their field will take advantage of this situation. One place will be advertising. There are many ways to advertise other than TV. How can a company use those? Any advertising company that can be effective with tapping new methods stands to gain major profit. Other areas are also open to a willing entrepreneur.
ReplyDeleteAlso, no matter how bad it gets, TV will still be there. It will certainly take a hit, but it has weathered far worse criticism and losses over it history. True, many networks are in difficult times financially, but again, this is not the first time US companies have had to adapt or die. Maybe we will see less free TV online, or mabey TV networks will join up with other companies to ensure their survival. Again, not the first time a change in a market has driven some companies out of business. And, those that survive will be even stronger when an NFL deal is eventually reached.
With all the money that normally trades hands durning an NFL season sitting around, the next year could be very interesting...
Ya I kinda agree with what you said Karl but that 10 million a company will spend on advertising does do the company good. It's not as if the company is just throwing away 10 million dollars there is revenue that is gained from it. The reason they spend so much advertising on the NFL network or for these games is because lots of millions of people watch Sunday NFL football. I do agree that companies will always find good means of advertising but when it comes down it all these advertisers who choose the NFL will be affected because you cant replace how many people watch the NFL games. A different perspective though is good compared to the obvious answers. Peter
ReplyDeleteAlthough the loss of NFL will cause a huge hit to the economy, this fall could be interesting to see what new markets might open up. The advertisers and networks will have to be creative with how they replace the air-time. Although the huge Sunday football audience isn't replacable, the networks will have to come up with something to fill the gap, possibly other sports, or new shows that reach out to a large audience. The advertisers will take a hit, but they will most likely find other ways of advertising to the huge football audience, including using more internet advertising. In terms of the economy as a whole, there is a lot of money invested in the football games, whether it's tv networks, food (mostly football game associated foods like chips and pizza and beer), or the towns where games are held. Even with all this, I think the economy will recover as long as entrepreneurs are creative with new ideas for the markets.
ReplyDeleteWell obviously losing the NFL is not good news for the U.S. economy. Advertisers won't be able to get to their potential consumers, and there will be a drop in sales of complimentary products. Worst of all, for all those big companies out there who depend on the NFL and its big audience, they will have to find a new way to reach their target market. That may be by advertising more on prime time, or anywhere that's sports related. By not being able to advertise (as well) these companies will be less successful which will eventually lead to a less successful American economy.
ReplyDeleteWith the loss of the NFL, though I do not watch it, will have an enormous effect on many industries due to the revenues use to access the games. The transportation, food, hotel, and stadiums will recive a tremnduse hit. The companies who spend millions of dollars on the NFL will have money to spear to put towards up coming shows or invests in the March Maddness. If you had millions of dollars that could be save would you spend the money or invest.
ReplyDeleteThe tv companies will have a hard hit in the coming months what they will do. They have a possiblility of showing more shows the views like beside the NFL. what if the companies played old NFL game would viewers still watch
kirsten
My blog is not posting and it is making me MAD....
ReplyDeleteThe economy would take a hard hit if this happened. There would be loss of traditions of buying lots of food and also no mecca for advertisements. It would be a huge loss to America if there was no NFL.
ReplyDeleteThe only advantage I couled see is that with less viewer the obisity rates would lower because people would not consum as many patato chips and pizza!!! In general though the NO NFL would be really really bad!!!!!!!!!!!
Dear TED
The Economy will take a big hit if the NFL doesn't go. There are the food industries to consider, which will take a hit with no consumers partying. There will also be a toll on the broadcasting companies who will find it hard to make revenue since other companies will be less likely to invest in commercials.
ReplyDeleteFirst of all I'd like to say the football should be the national past time. Sorry baseball.. you're just not that exciting. Football has become this huge part of our culture. I personally prefer college football because I have to see my homeboy Lamichael James do his stuff. College football seems to be a little more sentimental to viewers.. perhaps they went to that school and it's special to them to watch the games. However.. we still really like football. TV networks would lose so much money, in fact, sports TV networks would almost be pointless during the NFL months. And all of the football stuff we own? I think just about everyone in this country at one time or another owns something affiliated with an NFL team. Money would be lost in multiple areas.
ReplyDeleteThe NFL is one of America's favorite past time. Football would have a drastic impact on multiple other industrys since the time spot will be open the television stations will have to replace it with either a lower end football such as college or possible high school but most likely will be inclined to move towards creating new tv series. The food maket for the games will create an influx of spending on the food industry which will change the income on fans since they will not have to pay the outlandish price of watching a live game. Since the Super Bowl has changed to a fan base that watches almost solely on the new commercials it will have a drastic change in the advertising department behind the NFL.
ReplyDeleteJoshua Baumgart
The loss of the NFL would have a large impact on many different industries of our economy such as the broadcasting networks and advertising companies. As mentioned before, lots of extra food items are traditionally purchased for NFL viewing parties, as well as merchandise such as T-shirts; especially mechandise being sold at the games. It could also effect airline companies, hotels, etc. with the loss of people traveling to the games. I would imagine the NFL games would be replaced on TV with college football games and the US economy would quickly adapt to the change due to market pressures.
ReplyDeleteWhether or not there is an NFL season, it is not like the Cowboys are going to win.
ReplyDeleteI think advertising and TV companies are going to be hurt the most. But what we overlook is the effect the loss will have on the food retailers, merchandise retailers, transportation, and lodging industries. The real downer is what it will do to the American spirit or lifestyle. Americans love football. Without the NFL, what will we be doing on Sunday and Monday? New markets will open up in other sporting/entertainment areas. Our economy will adapt to the change. America will survive. College football, rugby, and soccer just might replace football as the American pastime.
ReplyDeleteThis issue relates well to my industry, which is telecommunications.
ReplyDeleteBig TV providers will have to make up the loss of customers that buy sports packages for only NFL coverage. Also, customers who are looking at possibly subscribing for a general sports package will decide not to.
This means that:
1: service providers will have to lower prices on sports channel bundles (including 3D Sports) so that their subscriptions stay more stable.
2: satellite bandwidth will be freer, with less games being broadcast. HD channels will be cheaper to broadcast, and thus to watch, and signal reliability will go up (that last one is complete speculation).
To continue:
The biggest dollar figure is in advertising. The sourced article said $3+ Billion. I think that this is part of the creativity and adaptation that others have wrote about. Google's empire has been built on ads, and they expanded that to their Android platform, and its app store. Now, as other people (ahem, Apple) start making their way into the discreet ad business, perhaps someone will be able to do that with TV. Sports have sponsored player stats, sponsored instant replay, and sponsored scoreboards; why can't we do that with normal programming?
Food: The food industry doesn't look like it will suffer too much from the lack of NFL. There are plenty of markets out there that need to be targeted, and the major chains have enough money to research them.
Internet: I'm not sure why this was addressed. Ad revenue is at $6 Billion. Every quarter. Not too shabby.
The good: Companies that already advertise in NASCAR, the MLB, and other sports like lacrosse and rugby will already have a foothold in those areas. Also, there will be a bigger variety of programming being played to fill the gap, appealing to a wider audience.
Plus, we can afford to do without a little bit of TV, right?
The bad: I definitely agree that hometowns will suffer. They won't have a tourist season. The clothing industry won't make any new jerseys. We will have to watch more prime time.
The ugly: We won't get to watch the Cowboys win a super bowl this year. :P
Sorry for the late comment.
EDIT:
ReplyDeleteI don't think fans will mind if they use replacement players. No one can ignore it, but the casual NFL watcher won't be affected much.
Of course, die-hard fans will be disappointed, but it will be better for everyone to use replacement players instead of having no NFL at all.
It seems that most lockouts and strikes are quite similar. At the Kurt basic level, fans want to watch ball, and players/owners alike want cash money.
ReplyDeleteOn the player level, millions of people dream they could play pro ball. With the industry experiencing many open spots on team rosters, there are thousands of guys willing to play ball (and earn a fortune). Sports are continually circulating players anyway, its seems fast enough to fill a spot of a quitter with a competent and entertaining new player. Now, thus isn't assuming that this will actually happen. If the industry begins to negotiate with new players, it will undoubtedly arouse competition from incumbent players.
Whether it be airline pilots or writers ego are striking, the outcome always seems to be similar; an agreement is reached, and the weakest strikers are replaced.
Football is a huge part of people's lives. But not all people. I have grown up in a home having never watched a single football game here. My love of football comes from watching my boys smash their competition on Modoc Field. But the advertisement industry needs sports. Look at the Superbowl. Many people watch purely to see the commercials. With so many people watching, the market is huge. Whether the viewers are actively watching them or their messages are quietly sneaking their way into the viewer's mind, the message is getting through. Without the NFL, advertising, especially the kind the is directed at that specific audience, is going down.
ReplyDeleteA loss of an NFL season would be a HORRIBLE experience. Advertisers rely a lot to advertisements shown during football games or in the stadiums. They need sports to make their company grow. Sure people would miss watching their favorite players play, but they would rather see a replacement on the field than no game at all.
ReplyDeleteIt took me a little to understand what the question was asking because I could not believe the exhistance of the NFL was in question. YES it would be a disaster if the NFL season was lost completely. Not only would advertisers lose money but think of all the indirect consequences to families. Watching football is a way to bond and enjoy a gathering without any awkward silences. The NFL is important not only to the US economy, but for the US friends and families to remain a unit
ReplyDeleteAs it stands now, the NFLPA would be able to sign sponsorship deals with competing non-NFL sponsors as of March 4 at their own discretion. That throws a wrench into many big businesses that spend heavily to be an NFL sponsor.
ReplyDeleteSo while the heart of this argument and debate revolves around big money properties (team owners and wealthy players), the effect on the nation's economy would be considerably greater and have a massive effect on small business. At its core, football is the most popular American sport.